Can You Still Upload Emails to Custome Audiances

A skilful ad will neglect without the right audience. Facebook Custom Audiences allow you lot target the correct people every time, making it an essential tool for successful Facebook advertising .

Nevertheless, a lot has inverse since Facebook first rolled out the tool in 2013. T hat's why we created this updated 2021 guide to Facebook Custom Audiences.

In this mail service, nosotros volition go through everything you lot demand to know about Custom Audiences, from bones setup to advanced implementation.

Facebook Custom Audiences help you ameliorate your Facebook advertising campaigns by putting the power of ad placement directly in your easily. With your ads in front of your platonic readers, nothing is standing between you and advertising success.

Facebook Custom Audiences: The Basics

Earlier we get into the juicy details, let'due south go over some basics to make sure the tactics in the following sections will brand sense, regardless of your Facebook advertizement skills.

What is a Facebook Custom Audience?

A Facebook Custom Audition lets you lot target your Facebook ads at a specific group of people who have already interacted with your make.

So, instead of targeting your ads to people through luck or wide demographics like historic period or gender, you lot can target your ads based on data pulled from your own website, app, offline lists or from Facebook itself.

Using a Facebook Custom Audience allows you to do some pretty cool things, such as:

• Retarget ads to people who have interacted with one of your Facebook posts.
• Craft ads for specific segments of your audition , like your bottom-of-the-funnel email listing.
• Upsell new products to people who are currently customers.

In short, Custom Audiences tin can make your marketing efforts a lot more than direct. And when you have the power to get your perfectly crafted Facebook ads in front end of the eyeballs you designed them for, you should see an overall improvement in ROI and conversions.

Facebook Custom Audience Permissions and Rules

When it comes to Facebook Custom Audiences, there are a couple of rules y'all accept to continue in mind.

Facebook lays them out in this document , merely here are the nuts you need to know:

1. You lot can create Custom Audiences only with information you accept received permission to use. This should go without saying, but you need to get permission to use people's data. You cannot scrape data from public websites or download email lists from people who have not given y'all permission to contact them or use their data.
2. Yous can't go along people who have requested to opt out of your other customer lists (e.m., your electronic mail lists) in your Custom Audiences. If you created a Custom Audience based on a customer list and some of those customers accept since opted out, yous need to update your Custom Audience. This means that if you are basing your Custom Audiences on your own information, you will need to update them often to comply with this regulation.

If you need assist keeping your customer list and Custom Audience in sync, consider trying AdEspresso for gratis , and allow us go along your audiences synced for y'all .

For most people, these two rules shouldn't exist a trouble. Respect people's data and you lot have aught to worry virtually.

Custom Audiences and Lookalike Audiences

Lookalike Audiences are audiences that Facebook can build for you based on your Custom Audiences or an external data source.

The people who will be in your Lookalike Audiences may have never even heard of your brand. Through advanced algorithms, Facebook identifies users like to those in your custom audition and targets them with your ads.

It works like this:

1. You are running ads to a Custom Audience made up of customers who accept bought bikes from your local cycle shop.
2. You inquire Facebook to target the advert at a Lookalike Audience based on the Custom Audience.
3. Facebook analyzes the people on your list and builds a contour of who is most probable to desire to go to your store—maybe people who live in the surface area, similar biking, like the outdoors and are between the ages of 25-fifty.
4. Facebook targets your ads to people who fit your contour and continues to make adjustments based on how well the ads perform.

If you are interested in learning more about getting the most out of your Lookalike Audiences, take a await at our guide on how to use Lookalike Audiences for your online business organization .

How to Make a Custom Audience on Facebook

You can commencement making a Facebook Custom Audience past signing into Facebook Ads Manager . Then, click on the dots in the peak-left corner, and select Audiences .

On the adjacent screen, yous'll want to pick the showtime option: Create a Custom Audience .

Side by side, you volition be given a choice of where you lot want to source the data for your Custom Audience.

These choices are split between Your Sources and Facebook Sources . The options include:

• Website : Data picked up by a Facebook pixel on your website
• Customer List : People from your own customer lists
• App Action : Users of your apps
• Offline Activity : Data you have collected the old-fashioned way, like in person or by mail
• Video : Audiences of your Facebook videos
• Instagram Account : Users who accept interacted with your Instagram business relationship
• Atomic number 82 Form : Facebook users who accept started or completed one of your lead ads
• Events : People who accept shown involvement in or attended one of your events
• Instant Feel : Users who accept opened one of your experiences, either on Facebook or Instagram
• Facebook Page : Followers or visitors of your Facebook folio
• Shopping : Data from anyone who clicked on whatsoever of your shopping experiences on Facebook or Instagram
• On-Facebook Listings : Users who interacted with your On-Facebook listings

As for which data source to choose, there are no wrong answers. You can have up to 500 Custom Audiences on Facebook, so start where you have the virtually data, and don't be afraid to become crazy and experiment a fiddling.

Below, we will get over how to create some of the almost popular types of Custom Audiences.

How to Create a Client List Custom Audience

After clicking on the Customer List choice on the Custom Audiences page, you can start to build a Custom Audience from your existing customer lists.

In the next step, you can begin importing your customer listing. Yous can do this in one of two ways:

1. Import a customer listing from Mailchimp
2. Import a CSV or TXT file

With Mailchimp, but click on "Import from Mailchimp" and follow the prompts.

If you are manually importing a list as a CSV or TXT file, you'll desire to pay attention to how information technology is formatted so that Facebook can sympathise all of the information you're giving it.

Facebook matches users with your data through identifiers like electronic mail addresses, phone numbers and names. The more identifiers you lot include, the more accurate Facebook volition be.

When formatting your CSV or TXT file, follow the guidelines that Facebook sets out in this document and so that your list is as clear as possible to Facebook's AI.

For people new to this sort of thing, employ Facebook's template to avoid any mistakes.

When y'all are all done, hit next in the bottom right-paw corner.

At present, you need to tell Facebook whether yous have included a customer value on your list.

A customer value is a number given to each customer on your list that tells Facebook how valuable this customer is to your business organization. If you desire to have advantage of value-based Lookalike Audiences , this value is required.

When you are done, click side by side.

Now, just upload your list, name your audience and add a description if you need a reminder of who this Custom Audience is targeting.

If you are using a file with customer values, you will too need to tell Facebook which column has these values.

Finally, Facebook is going to enquire y'all to confirm that information technology has mapped your data to the correct identifiers. So, go through the list and make sure that emails are seen every bit emails, names as names, etc.

When you are done, striking Import & Create , and you're all washed!

How to Create a Website Custom Audition

Start by selecting Website from the Custom Audience Source card.

Now, Facebook will outset walking you through the process of setting upwards a Facebook pixel on your website. The pixel is a piece of code that allows Facebook to collect information well-nigh the users of your site so that y'all can market to them on Facebook.

For this section, all you will need to exercise is pick a name for your pixel (about probable your website's name) and see whether installation on your site tin be done easily. If you are using a common website architect like Wix or WordPress, Facebook can exercise virtually of the piece of work for you lot.

If not, check out our guide to the Facebook pixel for a step-by-stride walkthrough of the installation process .

One time your pixel is installed, yous tin go to the next pace — setting up your Custom Audience.

On this screen, you choose which website visitors Facebook volition include in your Custom Audience from. Start by clicking on the Events drop-downwardly menu.

Your options include:

• All website visitors : This is anyone who has visited your website(s).
• People who visited specific web pages : This allows you to filter based on URLs, either including or excluding certain keywords, unabridged URLs.
• Visitors past fourth dimension spent : Select the top 5%, 10%, or 25% of website visitors based on the time they spend on your site.
• From your events : Pick a pixel effect to build an audience from. For instance, use the purchase event to build a list of recent customers. This option may not exist available if you have not set upward any pixel events nonetheless.

Depending on your selection, y'all can refine further so that your audition captures exactly the people you want it to.

When yous are good to go, click Create Audience , and y'all're finished

How to Create an App Activeness Custom Audience

Commencement by selecting the App activity source, and click side by side.

On this page, fill in all of the details: the app you will exist sourcing your contacts from as well as the audition name and description.

If you encounter "no apps available," you'll need to annals your app with Facebook first. Head over to this page for instructions on how to practise that.

One time your app is selected, you'll also be able to refine your audience based on in-app events.

This can include people who have:

• Reached a sure level of your game
• Added payment info
• Purchased something from your app
• Spent a certain amount of money

Once you have chosen your app audience, yous can create your advertisement. If you desire to learn more than about app events, you lot tin can read Facebook's clarification of what they are and how you can use them for your Facebook marketing.

How to Create an Date Custom Audition

An Date Custom Audition is any Custom Audience that you create based on Facebook sources. Since all of the data is already on Facebook, these audiences are generally easier to set up up.

Permit'south accept a look at each type of Facebook source you can utilise to create an Date Custom Audience.

Video

The near important part of creating a Video Engagement Custom Audience is picking your target grouping.

This driblet-down carte shows you your options. You are gratis to select multiple options. One time selected, you tin choice the specific videos you desire the data pulled from.

Instagram Account

To create an Instagram Custom Audition, select the Instagram account you'll be using, then pick the effect you want your audition based on.

This can be every bit broad as anyone who has engaged with your business relationship or a more narrow choice, east.g. people who have saved your postal service or ad.

Lead Form

With the pb grade choice, you can source data from your current or by lead forms to create a new Custom Audition.

Y'all'll need to specify the page and the lead ad you desire to pull the information from, besides equally the events that will make up one's mind who goes on your new audience list.

Your options are:

• Anyone who opened this form
• People who opened but did not submit the form
• People who opened and submitted the form

Fill in all other details and y'all are set to get.

Events

Select the result you desire to describe data from, and so choose which segment of people you lot want to include in your new audience.

Once you have decided which segment best fits your marketing goals, y'all can create your Custom Audience.

Instant Experience

To create an Instant Experience Custom Audition, start by picking which Instant Experience you lot desire to base of operations your audience on.

Then, simply cull from either "People who opened this Instant Feel" or "People who clicked any links in this Instant Feel."

Facebook Folio

Like to the Instagram option, for Facebook Page, first by choosing the folio you desire to use.

Then, choose how wide or narrow you lot want your audience to exist, fill up in any other details and click Create Audience .

Shopping

Beginning by choosing your platform — either Facebook or Instagram — and the folio yous want to use.

Next, define the consequence that y'all volition base your audience on and click create.

On-Facebook Listings

Lastly, for On-Facebook Listings, kickoff by choosing the listing yous are interested in.

Then, simply choose whether you lot want to source from "People who viewed products in my catalog" or "People who messaged about products in my catalog."

How to Create a Lookalike Audience

In one case yous have finished creating Custom Audiences, yous tin besides accept advantage of Lookalike Audiences. Lookalike Audiences discover new potential customers by selecting users who are similar to the people who are in the Custom Audience that you base of operations your new Lookalike Audience on.

Get-go by going dorsum to the Ad Manager and clicking on Custom Audiences. This time, instead of clicking on "Create a Custom Audience," cull "Create a Lookalike Audience."

On the next page, you'll demand to fill in three pieces of information:

1. Your Lookalike Source : This is the data source or Custom Audience you will base your Lookalike Audience on.
2. Audience Location : This is where your audience should be located.
3. Audience Size : This tells Facebook how precise you want them to be with this new audience. 1% volition exist smaller in size but the most precise, while 10% volition be much larger but less precise.

When you accept filled it all in, click Create Audience and let Facebook work its magic. This does take some time, so expect to expect up to 24 hours for your new Lookalike Audience to exist available.

Peak Tips for Using Facebook Custom Audiences

The best way to run into the biggest returns on your Custom Audiences is to be very specific with how you pair ads with Custom Audiences.

Use Custom Audiences to Guide People Through Your Sales Funnel

Custom Audiences tin can amend your Facebook marketing when you segment them by your sales funnel and specifically tailor ads to the needs of each funnel segment.

Start past creating or uploading client lists segmented past funnel stage. Y'all may already take this for email marketing campaigns. Next, upload these segments as separate Custom Audiences, and potentially make Lookalike Audiences based on them to widen your advertising cyberspace.

Finally, create ads aimed at each particular segment'southward needs, and target them to your Custom Audiences and Lookalike Audiences.

Here'south how nosotros do it at AdEspresso:

1. We boost blog posts to cold traffic on Facebook and collect information on who interacts with them.
2. People who interact enter the top of our funnel and get targeted with free trial ads.
3. Complimentary-trial users who don't subscribe are added to our bottom-of-the-funnel segment and tin be targeted with promotions and ads to attempt to bring them back.

To keep our custom audiences as authentic as possible, we use Data Sync on AdEspresso and Facebook pixel to exclude current and previous customers.

Plow Video Views into Sales

A video is often the best way of introducing your brand to new prospects. Merely it's also very hard to get across a brand awareness message and a sales call to activeness at the same time. Past building a video view Custom Audience, it'due south possible to create a very unproblematic two-step sales funnel.

For example, Hootsuite promotes videos with case studies, such as this one featuring Accor Hotels:

Facebook viewers who watched the video tin can be targeted with a free trial offer past using the Video Custom Audience option.

This way, you lot know that your free trial offer is being seen by people who are interested in Hootsuite, and not merely by the general public.

Upsell to Existing Customers

It'south easier to sell to someone who has already bought from you than to sell to a full stranger. Yet it'southward surprising how often brands think that the sales funnel stops once the showtime purchase is made. Ofttimes, they'll exclude their current client Custom Audition from ad campaigns instead of thinking most how they tin leverage this audience.

Here's an instance of how upselling can exist done. GlobeIn uses an advertising that offers a complimentary glassware set up on acme of the perks usually offered by signing upwards for a yearly subscription to their service.

This advert is clearly targeted at current subscribers, and information technology gives them a reason to rethink signing upward for a yearly membership over a monthly one.

Since they are already subscribers, yous know they similar your product, so yous take a improve gamble of upselling the more expensive subscription rather than finding all new customers to sell to.

Brand the World's Largest Social Network Piece of work for You

Custom Audiences can be the x-factor in any great Facebook ad campaign. By granting you lot the power to identify your ads with pinpoint precision, Facebook is giving you lot the freedom to truly create your ads with specific audiences in listen. Instead of having to rely on 1-size-fits-all-advertising, you lot tin can give your potential customers the custom experience they deserve.

Getting your ads in forepart of the correct people, though, is only half the boxing. At present it's time to talk design. Take a look at our Adept Guide to Facebook Ad Design to learn more about how you can brand ads that are designed to attract readers and catechumen leads.

We'd like to hear about how yous use Facebook Custom Audiences! Let us know in the comments below.

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Source: https://adespresso.com/blog/facebook-ads-custom-audiences-guide/